“Look What You Made Me Do” selling like wildfire on the digital downloads scene, proving once again that Taylor Swift can’t be underestimated

Taylor Swift – Look What You Made Me Do (Lyric Video) from Taylor Swift VEVO


From Billboard: “”Look” has sold more downloads in a single day than any song has sold in a week in the past six months.”

Industry experts expect the album will sell a half million copies in its first week of digital downloads alone. The August 25th official release saw more sales than any other song had achieved in an entire week since Adele’s release of “Hello.”

“Look” is the first single off of Swift’s new upcoming, November 17th album Reputation.